SonyEricsson just released their new site, which incorporates their recently announced visual identity. We at Bazooka have been busy all summer working on different parts of the site. Besides a brand new product demo player, we’ve also coded the HTML-templates for the product pages, as well as a region-chooser implemented in Flash.
A lot of effort has been made into making better use of different kinds of media when showcasing the products. Some phones, such as the Yari, are introduced with a Flash demo, highlighting the main features of the product. The demos include a 3D-presentation of the phone, video clips and image galleries. Visitors can also embed parts of the presentation on their site or blog.
Not all products have a Flash demo, so in these cases a fallback is provided, which still gives a nice user experience. The visitor can view a slideshow, and in some cases video clips. Another detail we think is kind of cool, is the font used for headings. Custom fonts have long been an issue on the web, especially on highly dynamic sites such as SonyEricsson’s. Headings using custom fonts are usually done with images, or sometimes using Flash. We solved this by using Cufón, a font solution based on Javascript, which gives the page nice HTML while still keeping the headings pretty. Neat!
Anyway, check out the new SonyEricsson site!