In collaboration with Sony Ericsson, Dolce&Gabbana bring the world a stylish new mobile phone – Jaloy by Dolce&Gabbana. To give you an idea what this phone is about, we can tell you that it’s a limited edition, 24 carat gold plated phone that’s no bigger than a lipstick, and comes together with a gold accented headset and three silky rose satin bags to keep the phone and it’s accessories in. Or why not your jewellery.
The phone was launched today with a campaign both in print and online, in select countries. For the online campaign, which you can find at sonyericsson.com,we at Bazooka developed the concept, the design and the code. The campaign site draws its inspiration from the mystical and beautiful gangster-themed promotional film made by creative directors Domenico Dolce and Stefano Gabbana, and director Cyril Guyot. The site gives you a closer look at the phone, and also the promotional film, in which all the models wear the Dolce&Gabbana Fall Winter 2009/2010 collection.
So, have a look! Jalou by Dolce&Gabbana.